December 20, 2007, Thu 5:30 PM
Euroset continues expanding its Luxury-line, within which it has imported the most expensive handset costing 1 mln. euros to Russia. Thus, the Russians can now buy GoldVish Piece Unique put into the Guinness Book of Records. Only three people on the planet have such a handset.
GoldVish Luxury-handsets have come to Russia. Expanding its Luxury-line Euroset has received the exclusive right to sell the entire GoldVish model range in Russia. Currently the handsets are available in Euroset three shops in Moscow. In 2008 the retailer plans to open GoldVish boutique in Moscow.
GoldVish Switzerland handsets made of 18 carat gold (of pink, yellow and white colors) and decorated with diamonds of highest quality WS1 cost from 22 to 127 thousand euros. Besides, the Russians will have the opportunity to buy the most expensive handset put into the Guinness Book of Records. GoldVish Piece Unique costs 1 mln. euro. GoldVish design has been developed by Emanuel Gueit, who has also designed a range of models for watches and jewelry.
Only three people on the planet have such a handset. Evgeny Chichvarkin, Euroset CEO, tells CNews one of GoldVish Piece Unique owners is Russian. However, rumors are circulating that all GoldVish Piece Unique owners are Russian.
Mr. Chichvarkin hopes that GoldVish will find its buyers in Russia. Commenting on possible demand for excessively expensive phones in Russia, he says that the Russian market might be compared to China, Abu Dhabi and Dubai. He says it is impossible to demonstrate GoldVish Piece Unique to the Russians, but they can easily order and acquire it in Euroset.
Euroset has also the right to open boutiques under another no less famous luxury brand Vertu. Since 2002 five boutiques with unique handsets have been opened in Russia. The price of the most expensive one - Vertu Signature Cobra – is over 300 thousand euros. Mr. Chichvarkin says that one of such eight models has been sold in Russia, another is on sale in Yekaterinburg.
Another Luxury model manufacturer presented on the Russian market is the secret company Gresso. In December it presented the line of products Avantgarde Black Diamonds made of the African black wood, 18 carat gold and black diamonds. There are two models in the line – Black Diamonds and Royal Black Diamonds, which cost 9 and 30 thousand euros, relatively.
Euroset is the largest mobile handset retailer in Russia and one of the Russia’s leading dealers for major mobile network operators. The main business activity of the Euroset Group is the retail sale of mobile handsets, digital cameras, CD, MP3 players and DECT-phones, mobile handset accessories and subscription to mobile network operators. In the first half of 2005, the Group estimated its share of the mobile handset retail market in Russia to be 23%. As of 31 October 2005 Euroset has outlets in 626 Russian cities, as well as in 25 cities in Kazakhstan, 19 cities in Ukraine and one city in Belarus. Euroset’s nest goal is to further develop its business in the Commonwealth of Independent States and the Baltic States.